How CEOs take the friction out of work with technology
Despite all the craziness of recent years, the world somehow keeps turning

And offers us opportunities to make a difference and revolutionize work through technology
To achieve this, I would like to focus on one lever:
Take the friction out of work through technology
Friction at work
Friction is like sand in the gears of your bike
It makes every hill seem bigger
And just a little sand can make the difference between getting up the hill or not
I call it friction when the work is unnecessarily hard
Friction points
Take a look at what some of these employees have to say about their experiences with technology and enterprise applications
If there was friction, this would be a really bad time for it
Because you as employees are really burnt out and have no patience left
-35% decrease in intent to stay
The reality is that the more friction you have in your organization, the worse your employees are
Employee performance and retention can drop by up to 35% when it comes to keeping them
Identify your points of friction
This is a good time to identify all the friction points in your organization and ruthlessly eliminate them
Applied Analytics
Use strategic technologies to optimize business processes
One technology that will help you do this is applied AI or analytics
Applied analytics is when AI analyzes data and the context of past decisions to make future decisions faster and more accurately
VDOT
Virginia’s Department of Transportation — they’re called VDOT — are a good example of reducing friction
They have made it their mission to eliminate dirty, dangerous or boring work, as they call it
VDOT’s model of employee qualification
After eliminating this low-value and demoralizing work, VDOT invested in digital skills that matter to its employees and the company
It doesn’t have to be a big bang
VDOT has simply eliminated small annoyances and invested in digital capabilities
Eliminate the work that is unnecessarily heavy
Let’s be clear:
It’s not about eliminating jobs
It’s about eliminating the work that absolutely no one wants to do
Take the friction out of work
Ask yourself where you can eliminate friction losses
This can give your employees new energy and motivate them to perform
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