Product-led GTM sales strategy
How to develop a successful GTM Sales Strategy for my product-led growth company client
I am very happy to showcase my over five years worth of leadership experience that I gained in the past twelve months, leading my consulting project with one of the leading product-led growth company clients during my MBA at the University of Cambridge!
For my VP-level project, I addressed how to develop a successful GTM Sales Strategy by leading the GTM team and developing the GTM strategy.
I developed four GTM team leadership, four product-led GTM strategy and seven broader initiatives driver recommendations on how to develop a successful GTM strategy at my product-led growth client.
1. Lead the GTM team
- Build, lead, develop GTM team and instil strong team culture
2. Develop the product-led GTM strategy
- Develop product-led GTM strategy and business plan and design operating model
3. Drive broader initiatives
- Drive broader initiatives in EMEA across site, talent and organisation
Special thanks go to my growth company client and the interviewed CXOs!